Beyond the website.
Into the product.
A tool with clunky UX or inconsistent design loses users before they understand its value. I design and build digital products that solve specific problems — apps, automations, systems — with the same attention to detail as everything else I do.
20+ years · One designer, start to finish · Deutsch · Español · English
Trusted by INEOS, Habanos S.A., and The Stein Group.
Fixed price · scoped upfront · How pricing works →
Tools that solve real problems.
Not tech demos.
Custom Web Apps
Interactive tools, client portals, calculators, configurators, whatever your business needs that doesn't exist as an off-the-shelf solution.
Booking & Scheduling Systems
Appointment booking, resource scheduling, event registration, built to your specific workflow, not adapted from a generic plugin.
Workflow Automation
Repetitive processes that eat your time? I build automations that connect your tools, sync your data, and let you focus on the work that matters.
Internal Dashboards & Admin Tools
Data your team actually uses, presented the way they need it. CRM views, reporting dashboards, content management, designed for daily use, not demo day.
AI-Powered Features
Smart search, content generation, chatbots, recommendation engines, AI capabilities integrated into your existing product or built as standalone tools.
Maintenance & Support
Digital products need ongoing care. Bug fixes, feature updates, security patches, server monitoring, so your product stays alive and healthy after launch.
Three steps.
No surprises.
Products are more complex than websites. The process accounts for that, clear scoping, iterative building, and rigorous testing before anything goes live.
Scope & Prototype
I define what the product does, who it's for, and what success looks like. I build a clickable prototype so you can test the flow before any code is written. Scope creep stops here.
Build & Iterate
Development in short cycles. You see working features every one to two weeks, test them, and I refine. No black-box development, you're involved at every stage.
Launch & Maintain
Deployment, monitoring, and a support plan so your product doesn't become abandoned software. Bug fixes, feature updates, and performance checks, for as long as you need them.
Set it once.
It just runs.
Trigger
Your logic
Done
Questions I hear often.
Honest answers.
I do — Oliver Schoepe, a senior designer and developer in Dénia, Spain, working in German, Spanish, and English. I design and build the whole product: web apps, booking and scheduling systems, dashboards, workflow automation, and AI-powered features — one person from scope to launch, with 20+ years of design judgement behind every decision.
The clearest proof is the tools I've built and run myself. I built a live, AI-powered visibility-audit web app for my own studio's sub-brand, plus automated content and research pipelines and monitoring systems I use daily. I don't just design product interfaces — I ship working, AI-powered software end to end.
Yes. If you need a booking or scheduling system, a client dashboard, an internal tool, or a workflow automation, I scope it, prototype it, and build it — designed around how you actually work, not adapted from a generic plugin. If part of it falls outside my stack, I say so upfront and bring in the right specialist.
Yes, and I build them for my own practice, not just talk about them — from an AI-driven audit tool to automated content and monitoring systems that do real work. You get twenty years of design judgement directing the technology, not a prompt bolted onto a template.
There's no chain of account managers, project leads, and junior designers between your brief and the result. You work directly with one senior designer with over 20 years of experience, always. It's the same model behind work for brands like INEOS, mutares AG, and GEESINKNORBA, and why most of my working relationships last over a decade.
Yes. Digital products need maintenance — bug fixes, feature updates, server changes. I offer ongoing support agreements so your product doesn't turn into abandoned software. Because I designed and built it, the person maintaining it is the person who knows every line.
Fixed price
Scoped and agreed before I start. The number doesn't move.
No hourly billing
You'll never get an invoice you didn't already expect.
Sign-off at every stage
Nothing moves forward without your approval.
Got an idea that needs building?
Tell me what you're working on. I'll tell you honestly whether I can help, and exactly what it would take.
Tell me your project