04 · Digital Products & Automation

Beyond the website.
Into the product.

A tool with clunky UX or inconsistent design loses users before they understand its value. I design and build digital products that solve specific problems — apps, automations, systems — with the same attention to detail as everything else I do.

20+ years · One designer, start to finish · Deutsch · Español · English

Trusted by INEOS, Habanos S.A., and The Stein Group.

Fixed price · scoped upfront · How pricing works →

Apps · Dashboards · Automations

Ideas that don't fit into a template deserve their own product.

What You Get

Tools that solve real problems.
Not tech demos.

Customer-facing

Custom Web Apps

Interactive tools, client portals, calculators, configurators, whatever your business needs that doesn't exist as an off-the-shelf solution.

Booking & Scheduling Systems

Appointment booking, resource scheduling, event registration, built to your specific workflow, not adapted from a generic plugin.

Internal tools

Workflow Automation

Repetitive processes that eat your time? I build automations that connect your tools, sync your data, and let you focus on the work that matters.

Internal Dashboards & Admin Tools

Data your team actually uses, presented the way they need it. CRM views, reporting dashboards, content management, designed for daily use, not demo day.

AI & ongoing

AI-Powered Features

Smart search, content generation, chatbots, recommendation engines, AI capabilities integrated into your existing product or built as standalone tools.

Maintenance & Support

Digital products need ongoing care. Bug fixes, feature updates, security patches, server monitoring, so your product stays alive and healthy after launch.

How It Works

Three steps.
No surprises.

Products are more complex than websites. The process accounts for that, clear scoping, iterative building, and rigorous testing before anything goes live.

Scope & Prototype

I define what the product does, who it's for, and what success looks like. I build a clickable prototype so you can test the flow before any code is written. Scope creep stops here.

Build & Iterate

Development in short cycles. You see working features every one to two weeks, test them, and I refine. No black-box development, you're involved at every stage.

Launch & Maintain

Deployment, monitoring, and a support plan so your product doesn't become abandoned software. Bug fixes, feature updates, and performance checks, for as long as you need them.

Built to run itself

Set it once.
It just runs.

Trigger

A form, a schedule, an event

Your logic

Rules, checks, decisions

Done

Synced, sent, logged
Common Questions

Questions I hear often.
Honest answers.

Yes, it's one of the tools I use to work faster and offer a broader range of services. AI helps with development, content drafting, image generation, and research. But every decision, every review, and every sign-off is mine. You're hiring twenty years of judgement. AI just means I can deliver more, faster.

There's no chain of account managers, project leads, and junior designers between your brief and the result. You work directly with one senior designer with over 20 years of experience, always. It's the same model behind work for brands like INEOS, mutares AG, and GEESINKNORBA, and why most of my working relationships last over a decade.

You'll know before it goes too far. You see progress early, give feedback often, and I adjust with you. In twenty years, the projects that go wrong are the ones where the client sees the result for the first time at the end. That doesn't happen here.

That's the entire point of this service. If you need a booking system, a client dashboard, a workflow automation, or an internal tool, I'll scope it, prototype it, and build it. If a piece of it is outside my stack, I'll tell you upfront and bring in the right specialist.

Yes. Digital products need maintenance, bug fixes, feature updates, server changes. I offer ongoing support agreements so your product doesn't become abandoned software. Most of my product clients have been with me for years.

See all questions →

Fixed price

Scoped and agreed before we start. The number doesn't move.

No hourly billing

You'll never get an invoice you didn't already expect.

Sign-off at every stage

Nothing moves forward without your approval.

Get in touch

Got an idea that needs building?

Tell me what you're working on. I'll tell you honestly whether I can help, and exactly what it would take.

Book a free intro call