Brand design from Spain,
by a German designer.

A brand designer builds the visual and strategic foundation of a business: logo, colours, typography, imagery, and the rules that hold it together. Unlike logo design alone, brand design covers the whole identity, so a business stays recognisable at every touchpoint. I've been building these systems for over 20 years.

Because I know both markets from the inside. German is my mother tongue; Spanish and English are near-native. I work remotely with clients across the German-speaking region and Spain, and I understand German business culture and the Spanish market alike. Dénia is just one hour ahead of Berlin.

Every project is fixed-price, agreed upfront. No hourly meters, no surprises on the invoice. The price depends on scope: a focused brand identity at one end, a full brand-and-web project at the other. I tell you the price before the work begins.

We start with what makes your business distinct, not with colours. Then I develop the identity; you see progress early and give feedback often. A focused brand identity usually takes two to four weeks; a brand with a website, six to ten. Pace depends on how quickly you can review.

A logo is one part, not a brand. Sometimes a new logo is enough; often it takes more: a system of logo, colour, type, and application that works across web, print, and social. I tell you honestly what you need before the work begins, rather than selling you the larger scope.

My clients range from industry to private equity to tourism and hospitality. Projects include work for INEOS, Habanos S.A., mutares AG, and GEESINKNORBA. The common thread isn't the sector; it's businesses that take their brand seriously and want an experienced partner who stays for the long term.

Regularly. About half my clients are in Germany, Austria, and Switzerland. I work remotely, communicate in your language, and in over two decades distance has never been a barrier. Most relationships continue well beyond the first project.